Web3 Privacy Protocol: Brand & Motion Design Direction
As Creative Director for a privacy-focused web3 DAO, I spearheaded the complete visual identity and motion design strategy, producing thousands of creative assets while collaborating with a global development team. This role demanded mastery of multiple animation techniques and design approaches to establish a distinctive brand presence in the competitive web3 space.
Technical Proficiencies
- After Effects expression programming
- 3D modeling and animation
- Vector illustration and motion graphics
- Social media-optimized content creation
- Cross-platform visual asset management
Competitor Analysis Motion Graphics
Cryptocurrency Brand Animation
Brand Identity Evolution
The project required balancing stakeholder vision with innovative design approaches. I leveraged creative autonomy to explore emerging design trends, particularly in 3D animation and motion graphics, while maintaining brand consistency.
Protocol Brand Identity Animation
Technical Animation Development
Advanced my expertise in After Effects expressions and 3D animation, creating custom effects for video productions and social media content.
Custom After Effects Expression Animations
Vector Illustration & Motion Design
Developed hand-crafted vector animations using Adobe Fresco, combining traditional artistic techniques with digital motion design to create unique, engaging content.
Vector-based Motion Graphics Series
Project Impact
- Established cohesive brand identity across multiple platforms
- Created scalable design system for ongoing content creation
- Integrated emerging animation techniques with traditional design principles
- Developed efficient workflow for rapid content production
- Successfully balanced stakeholder requirements with creative innovation